Stay customer-obsessed

Your job is not to make a five star experience. It's to make a 10 start experience that is so great your customers are bursting to spread the word. This does not mean your product is flawless. It means your ability to empathize is stronger and more relevant than what the other companies can offer. You get your customers. You get their problems. You are their solution. Make them feel heard. Make them feel understood. Make what they need.

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